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Pembroke Square in the Media

Pembroke Square News 


Fred Napolitano Sr. and Ramsay S. Smith — Visionary Leaders Behind the Transformation of Hampton Roads

Ramsay S. Smith, president of Pembroke Realty Group leading the redevelopment of Pembroke Mall

Two leaders of Pembroke Realty Group were recognized in the Inside Business Power List 2026 — one of the most influential business rankings in Hampton Roads, highlighting executives who are shaping the economic development of the region.

Ramsay S. Smith was named to the Inside Business Power List 2026: 75 Power Players as a leader driving redevelopment projects across the region, including Pembroke Square — the large-scale transformation of the former Pembroke Mall into a modern mixed-use destination for a new generation.

Meanwhile, Fred Napolitano Sr. was included in the Emeritus List, recognizing leaders who have shaped the business and economic landscape of Hampton Roads for decades and became part of the region’s business legacy.

Today, Pembroke Realty Group combines decades of experience, strong leadership, and a modern strategic vision for the future. This combination allows the company to deliver projects that influence not only commercial real estate, but also the continued growth of Virginia Beach and the entire Hampton Roads region.

Source: INSIDE BUSINESS | The Hampton Roads Business Journal



Pembroke Square: +6.7% traffic and 4.8M visits over the past 12 months

Pembroke Square in Virginia Beach demonstrates growth in user traffic over the past 12 months (April 2025 — April 2026) amid ongoing redevelopment.

According to analytics data, pedestrian traffic increased by 6.7%. During this period, the location attracted over 1 million unique visitors, while total visits reached 4.8 million, including repeat visits.

The recorded performance over the year reflects the current level of on-site activity. The volume and frequency of visits indicate a stable user flow that is maintained during the reconstruction phase.

Pembroke Square remains one of the largest mixed-use projects in Virginia Beach, with a consistent level of visitation and an established audience flow.

May,13 (2026)

May, 7 2026


Pembroke Square Is Becoming One of the Most In-Demand Mixed-Use Destinations in Virginia Beach

Market Insight: Pembroke Square Visitor Behavior Shift

Pembroke Square is strengthening its position as a lifestyle destination through strategic management and a long-term vision for growth. Following the opening of steakhouse Fogo de Chão, as well as Funny Bone Comedy Club and Draftcade at Pembroke Square, the project is rapidly transforming into a true evening and social destination.

Analytics confirm sustained growth across key indicators: peak visitation consistently occurs between 6PM–8PM, while traffic share in the late evening (9PM–11PM) has increased by 20–25%, indicating a higher proportion of visits during these hours. At the same time, dwell time is rising, with a significant share of visits shifting toward longer stays (over 44 minutes), directly reflecting higher engagement and multi-format consumption across the property.

In addition, a strong weekend dominance is evident — Saturday has emerged as the primary peak day, while Friday shows increasing evening traffic. Behavioral data also indicates that visitors are increasingly incorporating Pembroke Square into multi-stop journeys.

All of this directly supports Pembroke’s strategy to build a destination-driven mixed-use environment, where retail, dining, and entertainment operate as a unified ecosystem.

Over the past four months, we also analyzed Google Maps reviews for Pembroke Square to better understand visitor perception: across 52 new reviews, the average rating reached 4.79/5, with the most recent 4–6 weeks showing nearly 100% five-star feedback and a clear positive shift in sentiment — while the overall location rating remains at 4.0 based on 5,706 total Google reviews.

Evening Traffic Is Rising. Dwell Time Is Increasing. Pembroke Square Is Where Retail Is Winning Now.
April 2026


NEWS RELEASES

  • Fogo de Chão Opens First Virginia Beach Restaurant

    Read HERE

  • Pembroke Square Associates, LLC Provide Updates on Continued Pembroke Square Redevelopment

    Read HERE.


    Click HERE for fly through and updated renderings

  • Fogo de Chão Expands East Coat Presence with New Location in Virginia Beach | 10.16.24

    Read HERE.

  • Next Phase of Demolition Begins at Pembroke Square | 03.22.24

    Read HERE.


    Link of the internal demolition photos HERE.

  • Pembroke Square Associates Opens Its Doors to the Public for Liquidation Sale | 11.15.23

    Read HERE.

  • Pembroke Square Associates Schedules Demolition of Former SunTrust Building | 06.23.23

    Read HERE.

  • Groundbreaking Ceremony for Aviva Pembroke, State-of-the-Art Senior Living Community | 12.05.22

    Read HERE.

  • Bath & Body Works, With a New Combined White Barn Brand Concept, Reopens at Pembroke Square | 07.28.22

    Read HERE.

  • Pembroke Square Associates Unveils Rebrand as Part of $200 Million Redevelopment Project | 07.20.22

    Read HERE.

  • Pembroke Square Associates Announces New-to-Market Hotel Brand as Part of Upcoming Mixed-Use Community Destination | 06.02.2022

    Read HERE.

  • Twelve-Story Multi-Family Living Community Coming to Virginia Beach Mixed-Use Lifestyle Center | 05.19.2022

    View the press release HERE

  • Developer Plans for Reimagining of Pembroke Mall into Mixed-Use Destination | 11.15.2021

    View the press release HERE

  • Pembroke Realty Group and Beth Sholom Village Announces State-of-the-Art Senior Living Community in Virginia Beach | 03.01.2021

    View the press release HERE

MEDIA COVERAGE

  • Fogo de Chão set for 2025 opening in Virginia Beach | 10.17.24

    Read HERE.

  • Brazilian steakhouse chain Fogo de Chao to open in Pembroke Square next year | 10.17.24

    Read HERE.

  • Fogo de Chão Brazilian steakhouse to open in Virginia Beach's Pembroke Square in 2025 | 10.17.24

    Read HERE.

  • Fogo de Chão Expands East Coast Presence with New Location in Virginia Beach | 10.16.24

    Read HERE.

  • Funny Bone comedy club expanding at old Pembroke Mall in Virginia Beach | 04.22.24

    Read HERE.

  • Pembroke Square starts phase 2 of mall redevelopment | 03.25.24

    Read HERE.

  • Pembroke Mall demolition underway for redevelopment project | 03.25.24

    Read HERE.

  • Roof getting ripped off at former Pembroke Mall to make room for living spaces | 03.25.24

    Read HERE.

  • Former Pembroke Mall demolition begins in Virginia Beach | 03.25.24

    Read HERE.

  • This former Virginia Beach mall's office materials will be sold at Habitat of Humanity's ReStores | 02.18.24

    Read HERE.

  • Pembroke Square Associates Donates to Habitat SHR | 02.15.24

    Read HERE.

  • Pembroke Square holds liquidation sale: Desks, chairs, lights and more items up for grabs | 11.17.23

    Read HERE.

  • Pembroke Square's 3-day liquidation sale includes furniture, Christmas trees & more | 11.17.23

    Read HERE.

  • Pembroke liquidation sale this weekend in Virginia Beach; ‘Everything must go’ | 11.15.23

    Read HERE.

  • Pembroke Square opens doors to the public for liquidation sale | 11.15.23

    Read HERE.

  • Pembroke liquidation sale this weekend in Virginia Beach; ‘Everything must go’ | 11.15.23

    Read HERE.

  • Retail is making way for residential. Is it a trend? | 09.25.23

    Read HERE.

  • Coastal Edge honors local heroes at Pembroke Square | 07.23.23

    Read HERE.

  • SunTrust Bank demolition part of major changes to Pembroke Square | 06.27.23

    Read HERE.

  • Pembroke Square scales back some parts of project | 06.26.23

    Read HERE.

  • Senior living communities on the rise in Hampton Roads, but experts say more are needed | 02.27.23

    Read HERE.

  • A new chapter: Developers break ground on senior living facility at Pembroke Square | 12.09.2022

    Read HERE.

  • Over 730,000 meals collected during Mayflower Marathon Food Drive | 11.20.2022

    Read HERE.

  • Mayflower Marathon Food Drive happening all weekend in Hampton Roads | 11.18.2022

    Read HERE.

  • Virginia Beach's Pembroke Mall rebranded as Pembroke Square | 07.20.2022

    Read HERE.

  • Virginia Beach's Pembroke Mall becomes Pembroke Square | 07.20.2022

    Read HERE.

  • Pembroke Mall developers announce new name for redevelopment project | 07.20.2022

    Read HERE.

  • Realtors for Pembroke Mall announce rebranding, redevelopment | 07.20.2022

    Read HERE.

  • Hilton coming to Pembroke development in Va. Beach | 06.02.2022

    Read HERE.

  • New 14-story hotel coming as Pembroke Mall redevelopment revs up | 06.02.2022

    Read HERE.


  • Virginia Beach Pembroke Mall owner reveals plans for 12-story apartment building, 14-story hotel | 06.02.2022

    Read HERE.


  • Castle, Pembroke partner on Va. Beach apartments | 05.20.2022

    Read HERE.

  • The end of an era: Pembroke Mall prepares for demolition | 04.25.2022

    Read HERE.

  • Pembroke Mall to get makeover | 03.30.2022

    Read HERE.

  • Exterior stores remain open at Pembroke Mall as indoor stores close up | 01.31.2022

    Read HERE.


  • Last day for Pembroke Mall’s interior stores ahead of redevelopment | 01.31.2022

    Read HERE.


  • It's the last week for business owners at Pembroke Mall in Virginia Beach | 01.26.2022

    Read HERE.

  • Pembroke Mall gives interior stores until Monday to sell what they can | 01.25.2022

    Read HERE.

  • Final week for interior shops at Pembroke Mall in Virginia Beach | 01.24.2022

    Read HERE.

  • The future of malls: How your shopping experience could change sooner than expected | 01.13.2022

    Read HERE

  • Pembroke Mall to undergo $200 million renovation; interior stores left scrambling for storefronts | 12.09.2021

    Read HERE

  • Dozens of businesses must leave Pembroke Mall in Virginia Beach | 12.09.2021

    Read HERE

  • Small businesses asked to leave Pembroke Mall with little heads up ahead of renovations | 12.09.2021

    Read HERE

  • Virginia Beach’s Pembroke Mall to close all interior stores as part of $200 million redevelopment | 12.08.2021

    Read HERE

  • Holiday Helpers campaign gives back to local families in need | 11.24.2021

    Read HERE

  • Hampton Roads’ annual food and fund drive: Mayflower Marathon returns for 25th year | 11.18.2021

    Read HERE

  • Developers plan reinvention of Pembroke Mall in Virginia Beach | 11.17.2021

    Read HERE

  • Developers create plan for reimagining of Pembroke Mall in Virginia Beach | 11.17.2021

    Read HERE

  • Va. Beach’s Pembroke Mall to add apartments, senior living and hotel | 11.16.2021

    Read HERE

  • Pembroke Mall, 55 Years | Anniversary Issue | 07.12.2021

    Read HERE

  • Pembroke Realty, Beth Sholom Village to Build Senior Living Community in Virginia Beach | 03.09.2021

    Read HERE

  • Senior living community announced for Virginia Beach | 03.08.2021

    Read HERE

  • Taking on rock climbing, a sport of strength and cardio | 03.07.2021

    Read HERE

  • New senior living community coming to Virginia Beach’s Pembroke area | 03.01.2021

    Read HERE

  • 24th annual Mayflower Marathon helps local families put food on the table this Thanksgiving | 11.20.2020

    Read HERE

  • The 23rd Annual Mayflower Marathon Food Drive on Coast Live | 11.12.2019

    Read HERE

  • Beach Bags food drive brings in more than 12K pounds of food | 04.04.2018

    Read HERE

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